March 15th, 2011

Liquid and Socratic release the results of annual Brand Impact study.

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Liquid Brand Summit attendees got a sneak peek.
Who are the biggest brands in the technology sector? Folks who attended the Liquid Brand Summit last week were the first to find out as Liquid Agency released the findings from an annual research study by Socratic Technologies evaluating the impact of brands in 40 different technology markets.

Facebook dominates social media.

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When you combine Facebook’s explosive growth with the fact that TIME Magazine named Mark Zuckerberg its “2010 Person of the Year” and Hollywood released an award-winning film about the company, it’s no surprise that Facebook was named “Brand of the Year” in the Liquid Brand Impact Report 2011. The report summarizes the findings from the annual research study by Liquid Agency and its research partner, Socratic Technologies – which found that Facebook is the clear winner in the social media category.

More than 200 brands are evaluated in the study.

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The Liquid Brand Impact Report is derived from a quantitative study of more than 200 technology brands in 40 business-to-consumer (B2C) and business-to-business (B2B) categories. It examines a brand’s relative strength as measured by its “Brand Power Rating,” which is derived from a Socratic Technologies’ model measuring several key market perceptions: Awareness; Consideration; Preference, and Purchase Intent (ACPP). The Brand Power Rating has a very high correlation to a company’s current market share, but more importantly, it can detect early shifts toward newcomers with the potential to disrupt the status quo.

Adobe scores highest in B2B category.

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With its win as Brand of the Year, Facebook edged out Amazon who came in a close second. Adobe, Google and Intel rounded out the top five performing brands. In addition, Facebook also took top honors in the B2C category, while Adobe won the B2B category.

VMware, EMC, Vizio and HTC showed the most growth.

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The Liquid Brand Impact Report also tracks the biggest movers up or down in terms of a company’s brand impact in each of the 40 categories. This includes companies like VMware with the biggest upward movement in Virtualization Software, EMC for Enterprise Software, Vizio for HDTV and HTC for smartphones, to name a few.

Download the report.

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To download the full Liquid Brand Impact Report 2011, which provides a detailed breakdown of rankings and brand performances in each of the 40 categories, go here.

Author: Alfredo Muccino
Category: Liquid Brand Summit, Technology Brands, Brands, Blogs and Vlogs

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