Archive for the 'Technology Brands' Category
Business 2.0 moderates Brand Summit panel.
John Fortt, the Senior Editor at Business 2.0 wil be moderating the panel discussion at the end of the Brand Summit. The panel will focus on the best branding practices uncovered during the summit, and will involve all of the Session Leaders that are facilitating the round table discussions. John Fortt is responsible for the “What Works” and “What’s Next” sections of Business 2.0 magazine, and also authors “The Utility Belt”, a technology blog. This alone should be worth the price of admission…so, if you have not done yet, sign up NOW!!!…the Brand Summit is taking place next week!
HP should look for a new CMO at the Brand Summit!
In today’s SJ Mercury News I read an article announcing that HP’s CMO (Cathy Lyons) is now responsible for “strategic change management” for HP’s imaging and printing business…and HP is looking for a new CMO. Maybe HP’s recruiters should show up at the Liquid Brand Summit…where they can meet some of the sharpest brand/marketing minds in Silicon Valley.
BTW: The article happens to also feature a quote from Rob Enderle…who was one of the panelists that helped judge the Brand Impact Awards!!! (Small world!)
Brand Summit: Approaching fast!
May 15th is now only two weeks away! It’s time to sign up for the Brand Summit! Those who procrastinate registering may be left behind. The Brand Summit will be the most interesting gathering of brand marketers in Silicon Valley, but more importantly, it is the only place where you can learn the best practices being used by top companies. The Liquid Brand Summit is a great time to mingle with the highest ranking branding and marketing executives in technology…and a unique opportunity to discuss how brands are creating customer engagement. So, if you are interested in learning how to take advantage of the new ways that successful brands are building awareness, differentiation and preference, sign up today…or you may be left behind!
No commentsBrand Session Leader from Current TV is now at Yahoo!
We’re pleased to announce that Colin Decker is now at Yahoo!
When he signed up to lead a session at the Brand Summit he was working at Current TV, where he had the title of Creative Director, Brand Engagement. Now he’s at Yahoo! and his new title is Director of Strategy Yahoo! Video. In his new job he will be “providing product strategy and leadership to Video at Yahoo!”. CONGRATULATIONS, COLIN!!!! We’re excited for him..and especially excited that he will still be managing his Session at the Brand Summit, which is titled: Consumer Generated Content: Can Brands Let Go of Control?
Brand Session Leader Changes Jobs
The only constant is change. This is especially true in Silicon Valley. So, it should not be a surprise that one of our Session Leaders has made a career change, moving from a company that is redefining the landscape of new media and customer engagement to a larger, well known Silicon Valley company - where their valuable expertise about video content, social networks and ways to involve the public could make a big difference. The good news is that they’re still participating in the Brand Summit (which is a great relief to us), and they will still be facilitating their session topic….and they will be representing a venerable technology brand. If you can guess who this is, please let me know…otherwise, check in tomorrow, when I should be able to give you an update!
No commentsBrand Summit Sessions: A short description
Apparently our unique format has confused some people, so I’m going to try and explain it further. The Brand Summit consists of ten round table discussions (Sessions) that are moderated by experts - who happen to be high-level brand/marketing decision makers at top tech brands (Session Leaders). The Session Leaders facilitate a discussion on a topic that is currently relevant to brand marketers - giving an opportunity for people to discuss issues that they may be facing within their companies. The objective of the discussion is to arrive at “best practices” being used by tech brands, and walk away with new insight and useful tools that can help them gain a competitive edge…or simply learn how people are using some of the latest brand building techniques. The sessions include no more than ten people…which keeps the discussion intimate and effective. BTW: Everyone is under NDA so that people can feel comfortable discussing their issues with others at the table. Hopefully this makes sense.
No commentsThe Brand Impact Judging: B2B
On Wednesday, April 19th we were back at the Four Seasons Hotel in Palo Alto…this time to judge the B2B brands that were being considered for the Tech Brand Impact Awards 2007. The judges for this component of the awards were: Rob Enderle, from The Enderle Group; Susan Rockrise, from Rockrise & Associates; and Karen Kang, from Karen Kang Consulting. All of the judges provided very valuable feedback and great remarks, and Rob Enderle stood out as an invaluable source of industry insight. Once again there were times when the judges were in agreement, and times when they had differing opinions - but in the process of discussing their differences we picked up some great nuggets about the way that brands are perceived by different people.
No commentsThe Brand Impact Judging: B2C
On Monday, April 16th the following experts reviewed the entries for the Tech Brand Impact Awards 2007: Tim Bajarin of Creative Strategies, Kathy Johnson of Consort Partners, and Edward Saenz of Gravity Branding. The judges reviewed the data from the survey conducted by Socratic Technologies and provided feedback based on their industry knowledge and insight. We were a bit nervous about how this would go…and at the end, we walked away ecstatic with the results. At times there was complete agreement amongst the judges, but this was not always the case - making the afternoon session a very lively event. We’re compiling and organizing the soundbites and will release a full report on May 15th at the Liquid Brand Summit. It should be interesting seeing what people think.
2 commentsBrand Summit and the Brand Impact Awards
The Liquid Brand Summit website has not been update yet, but we’re happy to announce that Liquid will be presenting the winners of the Brand Impact Awards during the Gala Dinner at the Liquid Brand Summit. These awards are the result of an extensive survey sponsored by Liquid and conducted by Socratic Technologies examining the relationship between brand awareness and purchase decision for technology brands across over 20 categories in B2C and B2B sectors. Additionally, as part of the survey we evaluated the level of Brand Reputation associated with each of the brands, and we sought feedback from a distinguished panel of experts that included well respected analysts such as Rob Enderle (Enderle Group) and Tim Bajarin (Creative Strategies); and brand consultants such as Susan Rockrise (Rockrise and Associates); Karen Kang (Karen Kang Consulting); Edward Saenz (Gravity Branding) and Kathy Johnson (Consort Partners). Be ready for some surprises!!!
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