Archive for the 'Consumer Created Content' Category
I am happy to report that the Liquid Brand Summit was a very well attended and very well received event. It was a pleasure spending the day at tackling issues about brands and branding with so many smart and interesting people. We’re now compiling all of the Best Practices that were uncovered during the day, and will share them shortly. I helped manage the session about Brands, Blogs and Social Media: Strategies for Entering the Global Conversation, which was led by Derek Gordon from Technorati.
We discussed the many ways that brands can leverage social media, blogs, vlogs, etc. Our key conclusion was that brands need to develop community through highly visible and easily accessible points of entry which invite and host other voices, as well as contributing their own. The four key steps to building community include: 1.Set objectives, 2.Curate, 3.Moderate, 4.Communicate. It was a lot of work…but also really fun! More details will follow!!!1 comment
The only constant is change. This is especially true in Silicon Valley. So, it should not be a surprise that one of our Session Leaders has made a career change, moving from a company that is redefining the landscape of new media and customer engagement to a larger, well known Silicon Valley company - where their valuable expertise about video content, social networks and ways to involve the public could make a big difference. The good news is that they’re still participating in the Brand Summit (which is a great relief to us), and they will still be facilitating their session topic….and they will be representing a venerable technology brand. If you can guess who this is, please let me know…otherwise, check in tomorrow, when I should be able to give you an update!No comments