Archive for April, 2011

Brand advocates are more important than ever.

Liquid Agency Brand Advocacy and Content SharingThe growth of the social web has meant one thing to a lot of people: information overload. So much so that folks are regularly sharing content without consuming it — we’ve all been guilty of this at one time or another. You get a headlined Tweet or Facebook post from a particular writer or brand X and you pass it along, never bothering to click through and actually read or view the content.

Veteran tech writer David Spark has written a great article about this phenomenon that appeared in Mashable this week: “Why Sharing Online Content Might Be Too Easy,” and we’ve written a complementary article that we’ve posted on the Liquid Brand Exchange “Sharing Branded Content: Can Advocates Make a Difference.”

Check them out and share your thoughts. There’s been a lot of buzz about these issues lately, as brands face the many challenges associated with the “new reality” of the social web, including the struggle of how to stand out in consumer’s minds when people are overwhelmed with information.

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2011 is shaping up nicely for Liquid Agency.

Liquid Agency Awards

Spring has sprung and so have we . . . if you haven’t heard, 2011 is shaping up to be quite a banner year for Liquid. Not only are we celebrating our 10–year anniversary, our Liquid Brand Summit 2011 was a huge success, we recently announced the opening of our first European office and we’ve been honored with dozens of design awards in the first three months of 2011, including a much coveted “red dot” Product Design Award and a