The Brand Impact Award Winners will be named during the Brand Summit dinner on May 15th at the Four Seasons. We’ve tallied the results and some companies will be taking home more than one award. Awards will be given to the brand that has the most impact on its category - the quantitative research examined over 200 brands in ten B2B and twelve B2C categories. Check out the methodology.

We will also name the overall Brand of the Year. (my lips are sealed) A panel of distinguished judges provided the color commentary and some of the most interesting comments were about the 2nd and 3rd place brands that are shaking up their categories. If you are a brand marketing leader…watch your inbox and mailbox for the award winner announcement or join us on May 15th to find out who is brand of the year!

Author: Martha Bowman
Category: Brand Impact Awards

May 15th is now only two weeks away! It’s time to sign up for the Brand Summit! Those who procrastinate registering may be left behind. The Brand Summit will be the most interesting gathering of brand marketers in Silicon Valley, but more importantly, it is the only place where you can learn the best practices being used by top companies. The Liquid Brand Summit is a great time to mingle with the highest ranking branding and marketing executives in technology…and a unique opportunity to discuss how brands are creating customer engagement. So, if you are interested in learning how to take advantage of the new ways that successful brands are building awareness, differentiation and preference, sign up today…or you may be left behind!

Author: Alfredo Muccino
Category: Liquid Brand Summit, Technology Brands, Brands in Transition, Brand Management, Brand Performance