Archive for May, 2007
Video: Cammie Dunaway, CMO of Yahoo! speaks at Liquid Brand Summit 2007
CMO of Yahoo is the keynote speaker at Liquid Brand Summit 2007.
A seasoned executive with over 20 years of marketing experience, Cammie Dunaway oversees all of Yahoo!’s consumer, enterprise and partnership marketing initiatives, from brand and marketing communications to product planning and positioning to execution of customer acquisition and retention strategies.
As the keynote speaker at the Liquid Brand Summit 2007, Cammie Dunaway shared how Yahoo! Goes about building a 360ยบ brand, and also gave us a peek at the latest Yahoo! Advertising campaign. Enjoy the video!
No commentsPhoto Gallery: Liquid Brand Summit 2007
See the pictures from the Liquid Brand Summit 2007!
On May 15, 2007 over 100 high level brand and marketing professionals from Silicon Valley participated in lively roundtable discussions about the best practices used by tech brands today. Dave Lepori Photography captured the day’s activities, while a report outlining the Best Practices can be downloaded from www.liquidagency.com
In the meanwhile, enjoy the pictures!!!
Video: James Gregory, CEO of CoreBrand speaks at Liquid Brand Summit 2007
CEO of CoreBrand is the featured speaker at Liquid Brand Summit 2007.
CoreBrand believes that corporate branding is about communicating with multiple audiences about the essence of leadership. It’s about creating a specific overall impression of the company in the minds of customers, employees, vendors, stockholders, the media - anyone who’s important to continued viability and success as an organization.
As the featured speaker at the Liquid Brand Summit 2007, James Gregory, CEO of CoreBrand presented some interesting thoughts about how building and maintaining corporate brand can have a direct positive impact on a company’s performance. Enjoy the video!
No commentsSocial Media & Conversation Marketing
A new book on Social Media covers the biggest trend in marketing.
Derek Gordon, VP of Marketing at Technorati suggests taking a look at a new book titled “The New Influencers” by Paul Gillin. The book is mentioned in an article by Dean Takahashi who covers the technology business for the Mercury News. The book covers the relatively new trend of “conversation marketing”, which has been facilitated through blogs and social media. The author shares many viewpoints with Derek Gordon, who facilitated a session on “Blogs and Social Media” at the Liquid Brand Summit 2007, including the notion that companies need to be more transparent, stop trying to control messages, and start joining the conversation in a meaningful manner. Now you have something to read poolside!
Video: Liquid Brand Summit 2007 attendee shares his thoughts.
A few people walked by our cameras and we captured some of their feedback on video.
We thought that it was pretty clear that the summit consisted of a series of roundtable discussions (Sessions), but people still seemed surprised. Nevertheless, most people enjoyed the format and walked away with some valuable insight . Enjoy the video!
Video: Liquid Brand Summit 2007 attendee talks about her experience.
People seemed to genuinely enjoy the event. The feedback on this video is a good example.
Most people that attended the Liquid Brand Summit went home with some good insights. At times these included an affirmation that their branding and marketing efforts are aligned with what other brands are doing…and at other times they learned something new from the experiences of others. Enjoy the video!
The Brand Summit was a hit!
I am happy to report that the Liquid Brand Summit was a very well attended and very well received event. It was a pleasure spending the day at tackling issues about brands and branding with so many smart and interesting people. We’re now compiling all of the Best Practices that were uncovered during the day, and will share them shortly. I helped manage the session about Brands, Blogs and Social Media: Strategies for Entering the Global Conversation, which was led by Derek Gordon from Technorati.
We discussed the many ways that brands can leverage social media, blogs, vlogs, etc. Our key conclusion was that brands need to develop community through highly visible and easily accessible points of entry which invite and host other voices, as well as contributing their own. The four key steps to building community include: 1.Set objectives, 2.Curate, 3.Moderate, 4.Communicate. It was a lot of work…but also really fun! More details will follow!!!
1 commentBusiness 2.0 moderates Brand Summit panel.
John Fortt, the Senior Editor at Business 2.0 wil be moderating the panel discussion at the end of the Brand Summit. The panel will focus on the best branding practices uncovered during the summit, and will involve all of the Session Leaders that are facilitating the round table discussions. John Fortt is responsible for the “What Works” and “What’s Next” sections of Business 2.0 magazine, and also authors “The Utility Belt”, a technology blog. This alone should be worth the price of admission…so, if you have not done yet, sign up NOW!!!…the Brand Summit is taking place next week!
This is a session to check out
Earlier today I was talking to Laurie Probst, Symantec’s Sr. Director Global Enterprise Marketing Communications and one of our Brand Summit Session Leaders. If you are a marketer whose company is going through a merger or acquistion (and that means many of you) her session called: Brand Integration - What Happens When Brands Come Together - is one you will want to sign up for. Laurie’s will share with her group attendees some of her experiences working through the integration of brands, cultures, and working styles post the Symantec/Veritas merger. If you are someone whose been in a similar situation or might be, your contribution to this session will be valuable. See you there.
No commentsHP should look for a new CMO at the Brand Summit!
In today’s SJ Mercury News I read an article announcing that HP’s CMO (Cathy Lyons) is now responsible for “strategic change management” for HP’s imaging and printing business…and HP is looking for a new CMO. Maybe HP’s recruiters should show up at the Liquid Brand Summit…where they can meet some of the sharpest brand/marketing minds in Silicon Valley.
BTW: The article happens to also feature a quote from Rob Enderle…who was one of the panelists that helped judge the Brand Impact Awards!!! (Small world!)